
Cannabis KPI Analysis
Revenue tells you almost nothing in this industry.
Revenue tells you almost nothing in this industry. The operators who survive market maturation are the ones who know their cost per gram, their sell-through by category, and their margin after tax rather than before it.
What's Included
Why This Differs In Cannabis
Two dispensaries with identical revenue and identical gross margin can have completely different after-tax outcomes, because one capitalized more of its costs into inventory than the other. Any KPI set that stops at gross margin is measuring half the business.
For cultivators, cost per gram is the number that determines whether wholesale price compression is survivable โ and most cultivators do not know theirs with any precision.
Any KPI set that stops at gross margin is measuring half the business.
Why MCA
We have served licensed cannabis operators since 2015 โ one of the first firms in the country to build a practice around it โ and we have worked with more than 100 operators across 30+ states. Cannabis is all we do, and all we have ever done.
Frequently Asked
What if our data is messy?
We will tell you what is reliable and what needs fixing first.
How do you benchmark?
Against comparable operators by license type, market maturity, and scale.
How often?
Monthly with the close, reviewed quarterly.
